The first time I met Ginger was last Spring where we collaborated on a Styled Shoot at Vanderveen Farm. I had seen her work many times before that on social media and was dying to work with her. The whole process of working with her was simply put, easy. I had already built up trust with following her and her work that I wanted to give a little structure, but also let her creativity go. Her brand and designs seems to continually flourish and expand into many different avenues. She specializes in hand-lettering and graphic design. Her ideal clients really want a unique flavor to their wedding by making custom invitation suites, wax seals, specialized favors, and signage. Recently I had the chance to chat with Ginger a little more about her company and her “why” behind her business.
How did your business get started?
How did you come up with your business name?
I wanted to have the name of my company be reflective of what I did. Chalk – chalkboards, which has morphed into all kinds of signage; Ink – modern calligraphy for invitations and addressing envelopes; style – where my love for decorating comes through. It seemed to make sense, and the domain name was available! You’ve got to be practical, too!
What kind of packages do you provide?
Because my business is so unique to each client, I do not have packages. The starting point for a 4-piece (Invitation, RSVP, and coordinating envelopes) is $420.00 for 25 invitations. This includes the time spent with each client, creating a special design for them, and the printing costs. As with most things, the more invitation sets you order, the lower the price per set is.
As for signage, it again depends on how much is going to be on each piece. I love to give the example that one word on a large board is going to cost less than a medium board with a full menu on it because of how much more time is needed. The minimum price for a sign/board is $35. While I have a few chalkboards that can be included in the price, often clients will rent boards that match the look of their weddings. I can also make some boards, including stained wood for signs. (Don’t forget to rent easels!)
What is a wedding trend that you love and hope sticks around?
I love paper, and especially thick, cotton paper either made for letterpress or the handmade variety. It adds such a touch of elegance to your day, and can be extended to your wedding and reception with place cards or escort cards, seating charts, and table numbers. Plus, if you add on a custom wax seal to the mix, I’m in heaven! I love little details that tie everything together, and I’m so happy that those are in vogue right now.
What three words best describe your brand?
Creative. Unique. Elegant.
Every business has a “why”, what’s yours?
Have you ever had an idea floating around in your head but you couldn’t figure out where to start to bring it to life? I love to work with people to get those ideas out of their heads and into real life. It brings me such joy to have those ideas be a perfect fit for what they were imagining.
What do you enjoy doing in your free time?
I have been happily married for 24 years, and have a 22-year-old son and a 19-year-old daughter. We enjoy hanging out together, especially watching sci-fi tv. We are also involved in our local church and Classical Christian School, and enjoy serving our peeps there!
I also love to figure out how everything is made or created. So over the years, I have learned to bake well (I’m a cookie monster!), hand-quilt, hand-embroider dishtowels, make soap, make lip balm, raise chickens, garden, and even have gotten to play with some letterpress machines. If there’s a way to make it myself, I’m going to try it!
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