When Jeff and Rebecca came to me with the concept of a branding shoot I was ecstatic! Branding is something I’m very passionate about and think it’s truly important to have a cohesive style that fits your business.
The first thing we figured out was location. Which locations fit my identity best. Easy enough for me Christianson’s Nursery Schoolhouse has always been the backbone of my branding, so Christianson’s Nursery it was for the first location! Still inspired by Vanderveen Farm’s white washed wood walls from the last shoot I did. I decided to add that to my list of locations and design my dream office there.
When it came to Christianson’s Nursery I had two outfit changes. One style was more business-like with a Navy Pencil Skirt a White Ruffled Blouse and Tan Flats. I felt this outfit would be best fit around the nursery areas with the white windows and soft greenery elements.
The second outfit, was a comfortable and cute outfit. When putting outfits and locations together, it’s was very important for me to feel comfortable and “like me” since this shoot’s purpose is to show my identity as a brand. I went with a White Button up that tied at the top, a light pair of Jeans and some Blue sparkly Coach shoes. In every shoot I like to add a family element somehow. In this shoot the white button up was a vintage shirt of my Grandma's.
The third outfit was my most casual and comfy outfit. I wore a Jeans Shirt (my go to shirt) with an Evergreen Blazer, Light Blue Jeans rolled up and Black Ballet Flats.
I find that things as simple as the location and your attire can really set the tone for a shoot.